Updating Your Ad Creative

If you change the targeting settings of your campaign you may need to update your ad creative(s). This can happen when you modify your targeting settings to include devices or platforms that were not previously selected. For example, if your campaign previously targeted the mobile web and you added the iPhone platform, you would have to update any banner ads in that ad group to include the iPhone banner creative. You will be prompted to update the specific ads that are effected upon making changes to the ad targeting.