Campaign Reporting for Advertisers

Campaign reporting provides you with performance data, including total impressions, click-through rates and more.

For campaign reporting:

1. Log in at www.BidADV.com.
2. Click the Reporting tab at the top and click through to Campaign Reporting - here you can view performance data for individual campaigns.
3. Select the report you would like to edit from the drop down menu
4. Check off the campaign.

The report includes the following metrics:

• Impressions: The number of times your ads are shown.
• Clicks: The total number of times your ads are clicked.
• CTR (click-through rate): The number of times your ads are clicked, divided by the number of times your ads are shown. For example, if your ad is shown 1000 times and receives 11 clicks, your CTR is 1.1%.
• Cost: The total amount you pay for the reported time period, calculated by multiplying the bid price by the total number of clicks. Cost is not relevant for house ads because house ads are free (there is no cost associated with house ads, but this is still open in the report).
• Average CPC: The average price you are paying for each click. For example, if you receive two clicks, one costing € 0.20 and one costing ‚ € 0.40, your average CPC is ‚ € 0.30. This is not relevant for house ads because house ads are free.