Just a few quick steps to start advertising, we give you step-by-step instructions for creating and starting your campaign, as well as tips to optimize your campaign’s performance.
Start by filling out our registration form.
Once you've filled out basic information regarding your account, all you need to do is confirm your email address by clicking on the confirmation email you receive from us.
It is important to review our content guidelines before creating your campaign to ensure your ad will be approved for the BidADV network.
Simply enter a name for your campaign. This won't be seen by users, but will help you keep track of all of your campaigns. Choose a name that helps you identify and monitor this specific campaign.
The start date is required but the end date is optional. This will ensure that ads do not run outside of your specified date range.
You can control the maximum amount of ad spend per day by setting a campaign daily budget for your ads.
Each day, all ads running in your account will be served until the budget you set has been depleted, after which time your ads will be paused until the following day or until you either increase your budget or replenish the funds within your account.
Enter where you want your users to be taken to after they click on your ad.
You will be asked to enter Ad text by using up to 35 characters for the text you wish to display in the ad. Choose your ad text carefully in order to maximize ad performance.
You will need to upload two banner sizes. The first required size is 320x48. You will then have the option to upload at least one of the following 4 MMA sizes: 300x50, 216x36, 168x28 and 120x20. Note: In order to maximize the reach of your ad campaign it is recommended that you upload or copy your banner into all 4 MMA standard image sizes. We follow MMA standards on creative image sizes and don’t allow or create custom ad sizes. Image size is selected based on the device on which we are serving the ad.
Emulator will provide you with your ad preview. Be sure that it displays properly. Your ad will then be submitted for approval and you will receive a confirmation email once it is approved to start running.
You can target with the following options:
Customize which devices you want to target by selecting manufacturers, platforms or device capabilities.
Customize which countries you want to target.
Customize which delivery time by selecting day of the week and hour of the day.
You can select how much you would like to bid per click based on a range of competing bids in this pay-per-click marketplace just below the Bid entry section, you also have the option to select which channels you want your ads to be served on and can also set up bids for each selected channel.
Add funds to your account by clicking Add Funds tab. Once you have funds in your account, all approved ads will begin running immediatly
Advertisers who have multiple ads running see higher click-through rates than those with fewer ads. Running several ads at once enables you to test new ad text and targeting respectively, and lets you direct your advertising budget towards the best performing ads.Start with multiple ads to test your ad performance.
BidADV is a bidded marketplace, which means that pricing is determined by demand for that inventory. Evaluate the cost-per-click bid ranges and enter your bid as the maximum price you would be willing to pay. Higher bids improve ad traffic as our network grows and demand for publisher inventory increases.
We recommend introducing new ads with new ad text frequently in order to improve click-through rates.We also recommend closely monitoring reporting and testing changes to your ad text if you see click-through rates decline.
To ensure that your ad is shown to the most relevant users, consider who you want to reach with your ad. If your product or service is only relevant to certain users then select the appropriate targeting options to reach those specific users. You can target your ads by geography, devices (including manufacturers and device capabilities) and delivery time to determine which traffic is best for your unique needs.
For iPhone apps, be sure to only target countries where your app is available for download. Otherwise, you may be showing ads to users who cannot install your application.
Keep in mind, the more you refine your selections, the more you reduce the total amount of traffic available for your ads. As you experiment with targeting, closely watch your reports and continue to improve your selections.
You can pause a campaign within the Campaigns tab. Reasons to pause may include wishing to stop running a specific ad while preserving the reporting history or technical issues (e.g., problems with your server) which would disrupt the user experience of someone arriving at your site after clicking on your ad.
Test ad text using different versions of an ad pointing to the same landing page by creating unique URLs for each of these ads.For example, if the URL for your landing page is: http://www.BidADV.com/advertise you can add a unique ID in order to identify traffic from a specific ad such as: http://www.BidADV.com/advertise
Edit when you want to make minor tweaks to a campaign to optimize results.Our ad serving optimization algorithm looks at multiple factors when determining which ad to serve, including an ad's click-through rate history. If your ad has received few clicks in the past, we recommend you consider creating a new ad rather than editing the existing ad.
Sending traffic to your regular website will lead to a less than optimal experience for mobile visitors. To maximize conversions, you should ensure that your ads are sending mobile traffic, even from the iPhone, to a landing page created and optimized specifically for mobile.
It is important that the ad a user clicks and the landing page to which it takes them are consistent. Also, ensure that the language of your ad text matches the language of your landing page.
Make sure that the call to action, product or service that you are promoting is easy to locate on the landing page. Experiment with including your call to action multiple times on your landing page.
Carefully consider the text and images you use to market your app and consider testing the effectiveness on your page on potential users, similar to the A/B testing performed on online landing pages. Your app’s ranking and comments also impact significantly the percentage of users who read your page and then install your app.
Actively monitor campaign performance using the reports available in Campaign Reporting under the Reporting tab and identify opportunities to optimize performance by testing levers such as ad text, targeting selections or bid amount.
App Store rankings are strongly influenced by the number of total downloads an app receives over a short period of time. A concentrated burst of advertising in the first several days after launch is an effective way to help your app get discovered in this critical time.
Advertising free apps is a great way to drive low cost user acquisition and get your app discovered by a broad range of people. Depending on the application, conversion rates for free apps are typically around 10%, but vary from 5-20% depending on the app.As you might expect, people are much more likely to download a free app than to purchase a paid app. Conversion rates are far lower for paid apps with generally only 1% of clicks converting into paid customers. For many paid apps, this may result in a cost per acquisition that may be higher than the sales price of the app.
